Lab 9: Ben & Jerrys

I have Chosen the company Ben & Jerry’s. When you go to visit their website you will find that it is very easy to navigate your way around. The front page opens you up to a variety of options to explore, such as the company itself, their flavors, activism – which explains their mission and vision, scoop shops, fun and gifts. For thirty-years now they have been making the best ice cream possible in the nicest possible way.

The link to Ben & Jerry’s Twitter account is located at the bottom of the front page right next to their facebook link. It couldn’t be more in plain sight.

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^Ben & Jerry’s Website^              ^Ben & Jerry’s Twitter^

Ben & Jerry’s uses Twitter to tell their customers about new flavors and information from their scoop shops around the country. Also it gives their customers an opportunity to share their experiences and ice cream concoctions with the rest of the world. The different locations of Ben & Jerry’s give updates on what’s going on in their neck of the woods and to send them messages about their local success.

  • Ben & Jerry’s Twitter account has the username cherrygarcia.
  • They are currently following 10,717 people and other organizations.
  • They are being followed by 15,000 Twitter accounts.
  • Company Bio: Ben & Jerry’s Ice Cream US
  • Ben & Jerry’s has 1,787 tweets. They update their Twitter status every couple of hours from various locations. an example is:

Twitter Analysis for Ben & Jerry’s

Ben & Jerry’s company score is 61 according to Klout.

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